services
Fractional COO Services
Seamless operations, strategic execution — without the full‑time executive cost.
I help creative entrepreneurs get unstuck and build the profitable, sustainable business they originally dreamed of—without working themselves into the ground.
Are these getting in your way?
>> If any of that sounds familiar, you’re not alone. And you don’t have to stay stuck. <<
What a Fractional COO Does
I step in as your operations partner – owning the how so you can lead the why.
Strategic Operations
Translate vision into an actionable operating plan with measurable targets.
Team Leadership & Hiring
Get the right people in the right seats; coach performance; make hard calls when needed.
Financial Oversight
Track budgets, KPIs, and operational metrics so you can pay yourself what you’re worth.
HR & Compliance
Clear policies, smooth onboarding, and consistent communication.
Process Improvement
Streamline workflows and implement simple, scalable systems.
Technology Implementation
Choose and deploy tools (Asana, automations, dashboards) that actually reduce work.
Project Management
Drive initiatives from concept to completion – without you tracking every detail.
I pride myself on caring about your business growth and goals as much as you do—without taking any equity.
Why This Works
My superpower is business operations—the unsexy but crucial stuff that propels your business forward. I’ve spent 15 years inside small‑business operations: from B&Bs and events marketing to running a convention center (grew annual events from 325 → 475 in North Dakota, no less). In 2021 I stepped in as Operations Manager for Nicki Krawczyk and found my area of genius—helping creative founders turn vision into reality.
The pattern I see everywhere: brilliant people stuck doing work outside their zone of genius.
My job is to remove that friction.
How we’ll work together
Deep‑dive on goals, constraints, team roles, and current systems.
Prioritize the right problems; architect a simple, scalable operating system.
Stand up processes, dashboards, and tools; hire or re‑seat roles as needed.
Manage projects, cadence, communication, and metrics; iterate based on data.
Prefer Asana? Great. I’m an Asana Implementation Specialist and can build or fix your workspace so it becomes your single source of truth. Learn about Asana Services
Outcomes you can expect
> One clear plan and operating cadence everyone follows
> A team that knows what “done” looks like (and hits it)
> Clean, simple systems your people actually use
> Fewer meetings; faster decisions; tighter execution
> Forecasts and KPIs that drive profitability—and protect your time
Project‑Based Buildouts
Well‑defined initiatives (e.g., product launch, reorg, hiring round, tech migration).
Hands‑on leadership + systems buildout. Includes weekly leadership cadence, project ownership, KPI dashboarding, and team management.
Advisory & Accountability
Executive‑level guidance and monthly/bi‑weekly check‑ins to keep your team on track.
Core Service Areas
People & Team Operations
Hiring & Recruitment
Building your dream team with the right mix of employees and contractors
HR Management
Comprehensive people operations including onboarding, offboarding, and culture development
Team Management
Leading remote teams and improving internal communication
Payroll & Benefits
Streamlining compensation and benefits administration
Performance Management
Employee retention strategies and performance optimization
Strategic Planning & Growth
Market Analysis
Competitive research and strategic positioning
Strategic Planning
Quarterly planning, goal setting, and long-term vision alignment
Revenue Forecasting
Financial planning and growth trajectory mapping
KPI Development
Creating and tracking meaningful metrics with custom dashboards
Sales & Marketing Operations
Sales Funnel Development
Building and optimizing conversion systems
Content Strategy
Calendar management and content creation oversight
Customer Retention
Increasing lifetime value and developing recurring revenue streams
Marketing Automation
Systemizing marketing processes for consistent results
Operational Excellence
Process Creation & Optimization
Systemizing and automating workflows to save time and reduce errors
Project Management
Ensuring timelines are met and resources are effectively utilized
Standard Operating Procedures
Documenting and standardizing all business processes
Technology Integration
Optimizing your tech stack for efficiency while managing costs
Quality Assurance
Maintaining high standards across all business operations
Financial Operations
Accounting Oversight
Managing relationships with bookkeepers and accountants
Financial Planning
Revenue forecasting and budget management
Contract Review
Ensuring all agreements protect your interests
Cost Optimization
Identifying inefficiencies and implementing money-saving solutions
Product & Service Development
Product Creation
From idea to launch, including just-in-time development
Launch Management
Coordinating all aspects of product and service launches
Evergreen Systems
Creating sustainable, automated revenue streams
Customer Service
Developing systems that enhance customer experience
Logistics & Administration
Risk Management
Identifying and mitigating operational risks
Supply Chain Management
Optimizing logistics and operational workflows
Vendor Management
Coordinating with external partners and service providers
Compliance
Ensuring all operations meet regulatory requirements
Not sure what you need? We’ll map your goals and choose the right path.
is this you?
Stuck at your current revenue and overwhelmed by operations
Spending time on work you’re not good at (and don’t enjoy)
Unsure if you have the right team or structure
Afraid to step away because everything might fall apart
Ready to work in your area of genius—not on everything else
If you’re ready to remember why you started this business—and build the profitable, sustainable version of it—let’s talk.
Hi, I’m Kaitlyn
My superpower is business operations—the unsexy but crucial stuff that propels your business forward. I’ve spent 15 years inside small‑business operations. In 2021, I found my area of genius—helping creative founders turn vision into reality.
The pattern I see everywhere: brilliant people stuck doing work outside their zone of genius. My job is to remove that friction.
FAQs
Ready to get out of the weeds?
Let’s put the right system—and people—behind your vision.