Hi, I’m Kaitlyn Spinney
I help creative entrepreneurs get unstuck and build the profitable, sustainable business they originally dreamed of—without working themselves into the ground.

If you started your business with a vision but now feel like you’re drowning in tasks you hate, working endless hours for profit that doesn’t match your effort, or managing a team you’re not sure you actually need—I get it. You’re not alone on that island.
What I Do (And Why It Works)
My superpower is business operations—the unsexy but crucial stuff that either propels your business forward or keeps it spinning its wheels. I’m talking about:
- Systems that actually make sense (not the Frankenstein setup of 12 different software tools you’re currently wrestling with)
- Revenue forecasting and profit optimization (so you can finally pay yourself what you’re worth)
- Team management and hiring (getting the right people in the right seats, including knowing when to let the wrong ones go)
- Strategic planning and execution (turning your big ideas into actionable plans that actually happen and quickly)
- Project management (so things get done without you having to track every detail)
I pride myself on caring about your business growth and goals as much as you do. I’m your true partner in this—without taking any equity in your business.
Why I’m Different
I’ve been in small business operations my entire career, learning from my dad who ran multiple successful ventures. I’ve worked in bed & breakfasts, events marketing, freelanced for years supporting small businesses, and even ran a convention center where I increased annual events from 325 to 475 (in North Dakota, no less—not exactly an events hotbed).
But here’s what really shaped my approach: I spent years feeling like my organizational skills and fast-paced ideas weren’t appreciated until I found my stride as Operations Manager for Nicki Krawczyk starting in 2021. That’s when I discovered my area of genius and met countless creative entrepreneurs who were brilliant at their craft but buried under operational tasks they shouldn’t be doing.
The pattern was clear: talented people stuck doing work outside their zone of genius, burning out instead of building the business they actually wanted.

How We Work Together
I step in as your missing piece—handling the operations, strategy, and team management that’s keeping you stuck. Whether you need someone to untangle your current mess, build systems for growth, or help you hire (and sometimes fire) the right people, I bring both the strategic thinking and hands-on execution to get it done.
I also have a network of trusted freelancers I can recommend when you need specialized skills, and I handle the entire hiring process when you’re ready to build your team.
Is This You?
We might be a good fit if you:
- Feel stuck at your current revenue level or overwhelmed by daily operations
- Spend time on tasks you’re not good at or don’t enjoy
- Have lost sight of why you started your business in the first place
- Can’t take a vacation without everything falling apart
- Have a team but aren’t sure if you have the right people
- Want to work in your area of genius, not on everything else
If you’re ready to remember why you fell in love with your business idea in the first place—and actually build the profitable, sustainable version of it—let’s talk.